• Steve Sampson
    Chief Executive Officer

    Steve is an award-winning management professional. He has extensive experience in the mortgage broking industry and has held diverse leadership roles from chief executive to managing director to head of distribution. Steve has built successful high performing sales teams for many years, thanks to his ability to create strong relationships and carry out dynamic sales strategies effectively. Before joining Prime Capital, he developed a highly profitable third-party distribution channel for Bank of Sydney. Now with Prime Capital, he is growing the company’s distribution of low-doc, non-resident, investor, SMSF and construction SME loans through aggregator partnerships. Steve is an excellent communicator and presenter who loves to go trekking, do yoga, work out and listen to good music in his free time.

  • David Gay
    Chief Financial Officer

    David is a versatile Banking and Finance professional, with a career spanning more than 20 years across both sides of the balance sheet. He successfully transitioned from a Private Banker into Financial Markets, and has dealt with Liquidity Products, FX, Interest Rate Swaps and Options, Bonds and Credit and Structured products. Before joining Prime Capital, David worked as the Treasury Dealer for one of Australia’s largest non-bank lenders, monitoring and hedging the IR risk and funding the warehouses. Before that, he spent nearly 15 years gaining a wealth of experience in Global Investments and FICC at NAB.

    David holds a Bachelor of Business (Finance) from Charles Sturt University and a Diplomas in Financial Services and Financial Management.

    In his free time, David loves to surf and tinker with his old Holden.

  • Jeremy Harris
    Chief Marketing Officer

    Jeremy is an award-winning marketer with almost 20 years of diverse leadership experience across financial services, SaaS and the Australian wine industry.  He has successfully grown and led marketing, sales, service, pre sales and solutions consulting teams across both the non bank space, as well as within the Salesforce ecosystem.

    Jeremy holds a Bachelor of Liberal Studies from the University of Sydney.

  • Malcolm Withers
    Chief Relationships Officer

    Malcolm is a financial services veteran, having held numerous leadership and sales management roles across many high profile lending institutions.

    Prior to Prime Capital, Malcolm was most recently at Pepper Money, where he was the first Head of Commercial Real Estate Lending. Before that, he was with St.George Bank for nine years, driving the strategic direction of commercial loan acquisition through brokers for St. George, Bank of Melbourne and BankSA.

    Based in Sydney, Withers also spent years working with Bankwest, Suncorp, RAMS Home Loans and Citibank.

  • Sally Heimanis
    General Counsel

    Sally has over 13 years’ post admission experience in civil litigation with a focus on bankruptcy, corporate insolvency, property transactions and contracts.
    Prior to starting at Prime Capital, she was partner of the litigation and conveyancing team at a national law firm.

    Sally holds a Bachelor of Laws and Graduate Diploma in Business (Accounting and Finance) from University of Technology, and is a member of the Law Society of New South Wales and the High Court of Australia.

Prime Insights

All insights

Navigating this year’s economic challenges

Australia faces economic headwinds from internal and external factors, with growth expected to slow down as challenges weigh on consumer demand. For small and mid-size enterprises (SMEs), adaptability is now more crucial than ever to navigate the uncertainties ahead. So what key trends should SMEs anticipate and proactively address this year?   Sustained inflation Inflation is…
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What’s in store for the housing market in 2024?

Australia’s housing market defied expectations in 2023. Despite the cash rate spiking five times to a 12-year high, home values didn’t dip. Instead, they kept climbing, driven by a shortage in supply and a growing population in need of housing. What’s next for the market now that the Reserve Bank seems to have reached the…
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Record wage growth sparks inflation and rate fears

After the Reserve Bank of Australia’s (RBA) move to resume interest rate hikes and lift the cash rate to 4.35%, all eyes are now on surging wages and their likely impact on inflation. Are borrowers on the brink of more interest rate pain? The latest data from the Australian Bureau of Statistics (ABS) shows that…
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