• Steve Sampson
    Chief Executive Officer

    Steve is an award-winning management professional. He has extensive experience in the mortgage broking industry and has held diverse leadership roles from chief executive to managing director to head of distribution. Steve has built successful high performing sales teams for many years, thanks to his ability to create strong relationships and carry out dynamic sales strategies effectively. Before joining Prime Capital, he developed a highly profitable third-party distribution channel for Bank of Sydney. Now with Prime Capital, he is growing the company’s distribution of low-doc, non-resident, investor, SMSF and construction SME loans through aggregator partnerships. Steve is an excellent communicator and presenter who loves to go trekking, do yoga, work out and listen to good music in his free time.

  • May Cai
    Chief Risk Officer

    May is a high-performing banking and finance industry leader. She has held management positions at major banks and other financial services companies, and now heads Prime Capital’s credit, risk management and innovation teams.

    May’s experience spans credit risk, and portfolio and product management across institutional and mid-market segments. Highly focused on risk mitigation, she is skilled in complex problem solving, change management, and process innovation. She excels in business and financial analyses, complex loan documentation and deal structuring – and is knowledgeable of credit and operational risk management concepts.

    A Bachelor of Commerce graduate, May is a keen traveller and barre enthusiast.

    She also sits on the Women in Banking & Finance SLC Committee and the Property Council of Australia’s NSW Capital Markets Committee.

  • Malcolm Withers
    Chief Commercial Officer

    Malcolm is a financial services veteran, having held numerous leadership and sales management roles across many high profile lending institutions.

    Prior to Prime Capital, Malcolm was most recently at Pepper Money, where he was the first Head of Commercial Real Estate Lending. Before that, he was with St.George Bank for nine years, driving the strategic direction of commercial loan acquisition through brokers for St. George, Bank of Melbourne and BankSA.

    Based in Sydney, Withers also spent years working with Bankwest, Suncorp, RAMS Home Loans and Citibank.

  • Jeremy Harris
    Chief Marketing Officer

    Jeremy is an award-winning marketer with almost 20 years of diverse leadership experience across financial services, SaaS and the Australian wine industry.  He has successfully grown and led marketing, sales, service, pre sales and solutions consulting teams across both the non bank space, as well as within the Salesforce ecosystem.

    Jeremy holds a Bachelor of Liberal Studies from the University of Sydney.

  • Sally Heimanis
    General Counsel

    Sally has over 13 years’ post admission experience in civil litigation with a focus on bankruptcy, corporate insolvency, property transactions and contracts.
    Prior to starting at Prime Capital, she was partner of the litigation and conveyancing team at a national law firm.

    Sally holds a Bachelor of Laws and Graduate Diploma in Business (Accounting and Finance) from University of Technology, and is a member of the Law Society of New South Wales and the High Court of Australia.

Prime Insights

All insights

1.5 million borrowers face mortgage stress

After a year of aggressive interest rate hikes, many mortgage holders are feeling the pressure. New research from Roy Morgan shows that in the three months to July 2023, 1.5 million Australians – or 29.2% of all mortgage holders – were at risk of mortgage stress. The latest figure breaks the previous record of 1.46 million
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Housing market springs back to life

Australia’s housing market has long been a significant barometer of the country’s economic health. It has faced numerous challenges in recent years, including the effects of the global COVID-19 pandemic and a price downturn in 2022. However, the most recent data collected by Domain suggests the market is quickly regaining its footing. During the three
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Markets brace for uncertainty as interest rates bite

Markets brace for uncertainty as interest rates bite The June cash rate decision has dashed hopes of rate hikes coming to an end. While the increase in interest rates has affected mortgage holders across Australia, certain regions will be hit harder due to high numbers of indebted households. According to CoreLogic’s analysis of the 2021
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