• Steve Sampson
    Chief Executive Officer

    Steve is an award-winning management professional. He has extensive experience in the mortgage broking industry and has held diverse leadership roles from chief executive to managing director to head of distribution. Steve has built successful high performing sales teams for many years, thanks to his ability to create strong relationships and carry out dynamic sales strategies effectively. Before joining Prime Capital, he developed a highly profitable third-party distribution channel for Bank of Sydney. Now with Prime Capital, he is growing the company’s distribution of low-doc, non-resident, investor, SMSF and construction SME loans through aggregator partnerships. Steve is an excellent communicator and presenter who loves to go trekking, do yoga, work out and listen to good music in his free time.

  • David Gay
    Chief Financial Officer

    David is a versatile Banking and Finance professional, with a career spanning more than 20 years across both sides of the balance sheet. He successfully transitioned from a Private Banker into Financial Markets, and has dealt with Liquidity Products, FX, Interest Rate Swaps and Options, Bonds and Credit and Structured products. Before joining Prime Capital, David worked as the Treasury Dealer for one of Australia’s largest non-bank lenders, monitoring and hedging the IR risk and funding the warehouses. Before that, he spent nearly 15 years gaining a wealth of experience in Global Investments and FICC at NAB.

    David holds a Bachelor of Business (Finance) from Charles Sturt University and a Diplomas in Financial Services and Financial Management.

    In his free time, David loves to surf and tinker with his old Holden.

  • Jeremy Harris
    Chief Marketing Officer

    Jeremy is an award-winning marketer with almost 20 years of diverse leadership experience across financial services, SaaS and the Australian wine industry.  He has successfully grown and led marketing, sales, service, pre sales and solutions consulting teams across both the non bank space, as well as within the Salesforce ecosystem.

    Jeremy holds a Bachelor of Liberal Studies from the University of Sydney.

  • Sally Heimanis
    General Counsel

    Sally has over 13 years’ post admission experience in civil litigation with a focus on bankruptcy, corporate insolvency, property transactions and contracts.
    Prior to starting at Prime Capital, she was partner of the litigation and conveyancing team at a national law firm.

    Sally holds a Bachelor of Laws and Graduate Diploma in Business (Accounting and Finance) from University of Technology, and is a member of the Law Society of New South Wales and the High Court of Australia.

Prime Insights

All insights

Borrowers feel the heat of high rates

With interest rates staying elevated following a year of aggressive increases, mortgage stress is on the rise among borrowers. New data from Roy Morgan reveals that the number of Australians facing mortgage stress has increased by 724,000 since May 2022, when the Reserve Bank of Australia (RBA) began raising the cash rate from a record…
Read More

Housing market soars 40% four years after pandemic

The impact of the pandemic continues to shape Australia’s property market, four years on. Dwelling prices have exploded as factors such as population growth and limited supply drive competition for homes. According to data from PropTrack, national home values surged by 39.9% from March 2020 to March this year. Prices in regional areas soared by…
Read More

Australian SMEs grapple with rising defaults amid cost pressures

The rising cost of borrowing and reduced consumer demand are hitting small and medium-sized enterprises (SMEs) hard. Payment defaults among them have surged to a record high, making them more vulnerable to business failure. According to the latest CreditorWatch Business Risk Index (BRI), business-to-business trade payment defaults are now above pre-COVID levels and rose by…
Read More