Our Leadership
Our Prime Leadership team

Steve Sampson
Chief Executive OfficerSteve is an award-winning management professional. He has extensive experience in the mortgage broking industry and has held diverse leadership roles from chief executive to managing director to head of distribution. Steve has built successful high performing sales teams for many years, thanks to his ability to create strong relationships and carry out dynamic sales strategies effectively. Before joining Prime Capital, he developed a highly profitable third-party distribution channel for Bank of Sydney. Now with Prime Capital, he is growing the company’s distribution of low-doc, non-resident, investor, SMSF and construction SME loans through aggregator partnerships.
Steve is an excellent communicator and presenter who loves to go trekking, do yoga, work out and listen to good music in his free time.

Peter Beaumont
Chief Commercial OfficerPeter is a seasoned business leader with over 35 years of experience in financial services across consumer lending, infrastructure finance, and financial markets. Before joining Prime Capital, he was recognised by CEO Magazine as ‘Sales Executive of the Year’ in 2021 for his work building Wisr Finance’s broker channel. In 2024, Peter co-founded BrkrHub, supporting brokers and their clients to achieve their financial goals.
Peter holds an MBA from MIT Sloan, a GAICD, and a B.Sc. with first-class honours from the University of Sydney.
In his free time, Peter enjoys escaping to the country and channelling his passion for cycling as a dedicated member of the National Advisory Committee for AusCycling.

James McCusker
Chief Credit and Risk OfficerAn engineer turned financier, James knows a thing or two about solving complex formulas – first in the lab, now in lending. He brings deep expertise in credit risk management, regulatory engagement and commercial strategy, with senior experience across banks and non-bank lenders.
His focus has always been on building strong credit frameworks, smarter decisioning and scalable governance.
At Prime Capital, James leads the Credit and Risk functions, helping to deliver fast, reliable lending outcomes for brokers and their clients.
Over his career, he has led APRA engagements, implemented policy for complex lending products and driven credit transformation across both digital and traditional channels.
In his free time, James enjoys skiing, discovering great food and once proudly owned a delicatessen in Melbourne.

Lian Shieh
Head of Broker Growth CentreLian is an experienced finance professional with over 12 years in the industry. She began her career in business banking in South Korea before moving to Australia, where she spent nine years at Macquarie Bank, progressing from Client Experience Manager to leadership roles within Home Loans and Asset Finance. Lian brings both expertise and passion to her work at Prime Capital, where she supports Australian SMEs with innovative solutions.
Lian’s academic background includes a Bachelor of Commerce in Finance and Accounting from UNSW.
In her free time, Lian loves baking, running, camping, and making memories with her family.
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