Meet the Team

Steve Sampson

Chief Executive Officer

Steve is an award-winning management professional. He has extensive experience in the mortgage broking industry and has held diverse leadership roles from chief executive to managing director to head of distribution. Steve has built successful high performing sales teams for many years, thanks to his ability to create strong relationships and carry out dynamic sales strategies effectively. Before joining Prime Capital, he developed a highly profitable third-party distribution channel for Bank of Sydney. Now with Prime Capital, he is growing the company’s distribution of low-doc, non-resident, investor, SMSF and construction SME loans through aggregator partnerships. Steve is an excellent communicator and presenter who loves to go trekking, do yoga, work out and listen to good music in his free time.

E: sss@primecapital.com
P: 0413 901 111

May Cai

Chief Risk Officer

May is a high-performing banking and finance industry leader. She has held management positions at major banks and other financial services companies, and now heads Prime Capital’s credit, risk management and innovation teams.

May’s experience spans credit risk, and portfolio and product management across institutional and mid-market segments. Highly focused on risk mitigation, she is skilled in complex problem solving, change management, and process innovation. She excels in business and financial analyses, complex loan documentation and deal structuring – and is knowledgeable of credit and operational risk management concepts.

A Bachelor of Commerce graduate, May is a keen traveller and barre enthusiast.

She also sits on the Women in Banking & Finance SLC Committee and the Property Council of Australia’s NSW Capital Markets Committee.

E: msc@primecapital.com
P: 0423 241 111

Malcolm Withers

Chief Commercial Officer

Malcolm is a financial services veteran, having held numerous leadership and sales management roles across many high profile lending institutions.

Prior to Prime Capital, Malcolm was most recently at Pepper Money, where he was the first Head of Commercial Real Estate Lending. Before that, he was with St.George Bank for nine years, driving the strategic direction of commercial loan acquisition through brokers for St. George, Bank of Melbourne and BankSA.

Based in Sydney, Withers also spent years working with Bankwest, Suncorp, RAMS Home Loans and Citibank.

E: mjw@primecapital.com
P: 0413 114 111

Jeremy Harris

Chief Marketing Officer

Jeremy is an award-winning marketer with almost 20 years of diverse leadership experience across financial services, SaaS and the Australian wine industry.  He has successfully grown and led marketing, sales, service, pre sales and solutions consulting teams across both the non bank space, as well as within the Salesforce ecosystem.

Jeremy holds a Bachelor of Liberal Studies from the University of Sydney.

E: jah@primecapital.com
P: 0437 135 111

Sally Heimanis

General Counsel

Sally has over 13 years’ post admission experience in civil litigation with a focus on bankruptcy, corporate insolvency, property transactions and contracts.
Prior to starting at Prime Capital, she was partner of the litigation and conveyancing team at a national law firm.

Sally holds a Bachelor of Laws and Graduate Diploma in Business (Accounting and Finance) from University of Technology, and is a member of the Law Society of New South Wales and the High Court of Australia.

E: sjh@primecapital.com
P: 0428 001 111

Travis Henderson

Business Development Manager (NSW)

Travis’s core skills are in asset-backed lending. His 15 years of experience working with leading commercial lenders in Canada and Australia puts him in a strong position to provide customised solutions to our brokers and their clients in small and medium-sized enterprises. Travis has worked with clients from industries as diverse as construction, forestry, transportation and mining, with specialisation in heavy equipment finance. He is adept at territory management, credit analysis and problem-solving. As a Business Development Manager at Macquarie Group, he grew his broker portfolio to become the top volume producer within the aggregator division. Travis is from Canada’s British Columbia, where he started his career as a commercial pilot.

E: tjh@primecapital.com
P: 0413 841 111

Christie Bischoff

Business Development Manager (Qld)

Christie loves working with people and spent the past 20 years at Virgin Australia, mostly in customer service roles. Most recently, she was Inflight Projects and Engagement Manager, with responsibility for driving service performance among crew members and carrying out strategic initiatives at an operational level. Her experience in project and people management makes her highly effective in leading and training teams and resolving conflicts. For Christie, providing excellent customer service is a passion, and she loves to build lasting relationships with Prime’s broker partners and their clients. Christie is a Bachelor of Business graduate and likes to stay fit by attending spin and Pilates classes. On weekends, she enjoys watching documentaries and the National Rugby League.

E: ceb@primecapital.com
P: 0413 571 111

Vince Bolger

Business Development Manager (Vic)

Vince is a results-driven professional who enjoys helping brokers to meet their clients’ needs. Having previously worked with leading financial institutions such as Westpac, Bank of Melbourne and Bank of Queensland, Vince has a deep understanding of the lending industry. He uses this knowledge to provide optimal solutions to business borrowers. Vince has developed a strong rapport with diverse brokers and aggregators after working with them for more than seven years. Brokers appreciate his friendly nature and willingness to share his knowledge. When the weather is good, Vince likes nothing more than to stretch his legs on a golf course. He also finds gardening relaxing and therapeutic.

E: vjb@primecapital.com
P: 0413 851 111

Ron Galvan

Business Development Manager (NSW)

Ron has been in the finance industry for over 15 years, 14 of which have been in the mortgage broking space.

He is an award winning BDM passionate about the mortgage broking industry and assisting our broker partners to grow their business.

E: rhg@primecapital.com
P: 0413 613 111

John Eid

Business Development Manager (Vic)

John has been in the finance industry for 12 years and brings a wealth of experience to Prime.

John has worked for leading financial institutions across the credit curve, including several roles at NAB, Allied Group and Archer Wealth.

E: jye@primecapital.com
P: 0413 443 111

Luke Goaley

Business Development Manager (NSW)

Sydney-based Goaley brings with him more than 20 years of financial services experience ranging from SME lending to corporate and institutional banking.

He was most recently Executive Director of the consulting practice AHL Commercial, providing advice on commercial finance transactions and helping to train brokers.

For two years, Goaley was also Senior Business Development Manager for commercial lending at Pepper Money, looking after the NSW, Queensland and Western Australian markets.
He previously worked at St. George Bank in various roles, including as an analyst and relationship manager.

E: lwg@primecapital.com
P: 0413 651 111

Steve Davis

Business Development Manager (WA & SA)

Based in Perth, Davis joined Prime Capital from Pepper Money, where he was a Senior Business Development Manager leading the Western Australia sales team. Before that, he was a Business Development Manager for NSW at St. George Bank, delivering one of its highest annual sales growths in third-party lending across Australia.

Steve's constant work to improve his service to brokers has won him accolades, including the Better Business Awards Best Non-Bank Business Development Manager award in three consecutive years – 2020, 2021 and 2022.

E: sbd@primecapital.com
P: 0413 224 111

Sean Wheatley

National Manager – Broker Growth Centre

Sean runs the Broker Growth team at Prime Capital.

E: srw@primecapital.com
P: 0407 117 111

Mitchell Whitehead

Broker Growth Partner

A rising star in the finance industry, Mitchell is part of the Broker Growth team.

E: maw@primecapital.com
P: 0477 273 111

Chevy Ho

Credit Risk Manager

Chevy is a diversely experienced professional with over 8 years of property-related experience in multiple disciplines including property management, mortgage broking, AML/CTF investigations, fraud investigations, and operational and credit risk management.

His experience has taken him through small family-owned businesses to larger corporate organisations including Bluestone, Bank of Sydney, and CBA.

Chevy holds a Bachelor of Psychological Science (majoring in Criminology) from UNSW as well as a Graduate Certificate in Anti-Money Laundering and Counter Terrorist Finance from CSU, with previous industry memberships including the FBAA and ACAMS.